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2016 Showcase: Ceres Juice Case

 

Spotlight on Innovation

Silver Award

Ceres Juice Cube Display

Production Date

August 2014

Retail Environment

Placement within all retail outlets

How Fishwicks Achieved the Clients Marketing Objective

This temporary unit was used to give the shopper a 360 shopping product experience and increase the brand presence in store. The unit is designed in a way that each of the crates is able to twist 360 degrees and the crate look and feel created a visually appealing and unique product display that increased brand awareness and resonated with consumers.

Materials and Construction Processes Used in Manufacturing

4 colour printed paper, board and polystyrene.

Media Tie-in

This was part of a campaign that incorporated print and other POS to increase brand awareness.