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2013 Showcase: Castle Lite

 

View the Castle Lite Award video clip below:

       

Spotlight on Innovation

Bronze Award

Castle Light Thermometer Unit

Production Date

May 2013

Retail Environment

Placement in specialist liquor warehouses, off-premises and on-premises stores, taverns

How Fishwicks Achieved the Clients Marketing Objective

The objective of this campaign was to drive the sales of the  Castle LIght 440ml. There was instant gratification where they could win various prizes. 

The cap of the Castle LIght 440ml could be dropped into an opening at the top of the unit. The thermometer on the front of the unit would indicate via the LED lights what your prize would be.The lights would run the length of the thermometer and stop on the relevant prize.

The unit had multiple applications for various target retail environments. It could be displayed attached via cable ties to serving hatches in an informal environment or be displayed as a self-standing unit, using the pre-attached cardboard strut.

All units produced were placed.

Materials and Construction Processes Used in Manufacturing

Paper, Board, LED, sound activation.

Combined the use of print, cardboard enginering and use of  LED and sound. The display was printed 4 colours and laminated onto board.  

Media Tie-in

This was part of a campaign that incorporated print, TV and other POS to increase sale of the Castle Light 440ml.