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2016 Showcase: Liqui Fruit Juice


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Spotlight on Innovation

Silver Award

Liqui Fruit Juice Easter Campaign

Production Date

March 2015

Retail Environment

Placement within all retail outlets

How Fishwicks Achieved the Clients Marketing Objective

This temporary unit was used to give the shopper a feeling that Liqui Fruit is a fresh, pure, goodness drink and in turn increased the brand presence in store. The orange peel look and feel created a visually appealing and unique product display that increased brand awareness and resonated with consumers.

Materials and Construction Processes Used in Manufacturing

4 colour printed paper and board, metal brackets.

Media Tie-in

This was part of a campaign that incorporated print, and other POS to increase brand awareness.