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2016 Showcase: Redd's Can Cradle

 

View the Redd's Award video clips below:

   

Spotlight on Innovation

Gold Award

Redd's Can Cradle

Production Date:

February 2015

Retail Environment

These props were placed in outlets of various classes of trade throughout South Africa.  In this instance specific focus was placed on the outlets fridge door area.

How Fishwicks Achieved the Clients Marketing Objective

The challenge the Redd's brand faced was presence in the fridge/cooler area. This unit was designed to be attached to the inside of the cooler door which would be visible to customers entering the cooler area.  The unit was branded on an ABS Cladding panel and fitted with a 3mm PETG molded dispenser that securely housed x3 440ml Redd's Cans.  The unit was secured to the fridge door with x4 suction cups and incorporated an LED Panel which was motion activated.

Materials and Construction Processes Used in Manufacturing

2mm ABS, 3mm PETG Molded Dispenser unit. Silicone suction cups.  Interchangeable backlit panel illuminated with motion activated LED panel.

Media Tie-in

This was part of a campaign that incorporated print, TV and other POS to increase brand awareness.