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2016 Showcase: Safari Fruit - Back To School

 

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Spotlight on Innovation

Gold Award

Safari Fruit - Back to School

Production Date

January 2015

Retail Enviroment

Placement within all retail outlets.

How Fishwicks Achieved the Clients Marketing Objective

This temporary unit was used to give the shopper a real sense of back to school shopping experience and increase the brand presence in store. The school bus design was a hit with the kids and created a visually appealing and unique product display that increased brand awareness and resonated with consumers.

Materials and Construction Processes Used in Manufacturing

Paper and board materials printed in 4 process colours.

Media Tie-in

This was part of a campaign that incorporated print and other POS to increase brand awareness.